THE GOLD MAILBOX AWARD
In a world more complex than ever before, only one medium has been woven into the very fabric of our lives for centuries – and continues to endure as a great opportunity for marketers to balance high tech with light touch.
The Gold Mailbox Award recognizes one outstanding campaign which effectively utilizes mail as a major part of an integrated marketing effort. The goal of the award is to increase the effectiveness of all campaigns by highlighting how mail can be integrated in new and innovative ways to drive attention, response, and ROI.
This special ECHO Award is selected based on:
- Innovation – How creative and effective is the campaign and its use of the mail (physical design, connection to other channels, etc.)?
- Applicability – How suitable are the approaches used in this campaign for other campaigns (the approach/technology would be effective in other product/service campaigns)?
- Effectiveness – How effective was the campaign in driving the intended results (response, ROI, etc.)?
2017 Gold Mailbox Winner
MOBILIZING A COUNTRY.
In a fiercely competitive New Zealand market, Onecard joined forces with AA Smartfuel to revitalize it’s loyalty appeal. Extensive research revealed that customers wanted more control over how they could save – with a clear choice of food or fuel. The approach paid dividends with the number of customers shopping with a Onecard increasing by 53%, and new customer relationships up 40%. Marketing efficiency improved and the new program opened access to more data to support business decision making.
THE DIAMOND ECHO AWARD
The Diamond ECHO Award recognizes and honors the campaign that represents the highest standards of strategic and creative excellence combined with in market performance. Selected by the ECHO Board of Governors from across all of the Gold ECHO Award winners, The Diamond ECHO Award winner truly represents the best-of-the-best that the data and marketing industry has to offer.
2017 Diamond ECHO Award
CAN YOU BEAT A SICK KID?
THE POWER OF GREATNESS.
Last year, Cossette showed us that sick kids are the ultimate fighters in their “Today’s 100” campaign for the SickKids Hospital, in Toronto. Watch how they transformed the charity brand into a performance brand and generated more donors than ever before. And — won the Diamond ECHO Award.