2018 saw yet another increase in the number of entries, proving the positive impact data-inspired marketing is having on today’s brands. 31 categories, 2 rounds of judging and over 400 judges got us here, and finally we have the best of the best, the final 5 entries per category.

The big night is 7th October in Las Vegas when we announce the Gold, Silver, Bronze and 2 x Runner up in each category. Join the party and book tickets now.
 
Get your tickets

Art Direction


databloom

Agency: Publicis.Sapient
Client: Publicis.Sapient (self-promotion)

Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

Family Tree

Agency: Cossette
Client: SickKids Foundation

Follow the Arches

Agency: Cossette
Client: McDonald’s Restaurants of Canada Ltd.

Type with Pride

Agency: Ogilvy
Client: NewFest & NYC Pride

Artificial Intelligence / Machine Learning


#Whatmakesgreat

Agency: Ogilvy UK
Client: IBM

Air Canada

Agency: Persado
Client: Air Canada

Martini DJ Bot

Agency: Proximity London
Client: Bacardi

Striding On with HKJC

Agency: PHD Hong Kong
Client: The Hong Kong Jockey Club

The Discovered

Agency: Ogilvy
Client: IBM

Automotive


Ever After

Agency: Proximity Barcelona
Client: Audi Spain

Just Ask a Golf Driver

Agency: TRACK DDB
Client: Volkswagen Canada

Road to success

Agency: Reaktion
Client: Renault

The Stagecoach of the Desert Cowboys

Agency: Proximity Barcelona
Client: SKODA Spain

Up! | How To

Agency: Proximity Brasil
Client: Volkswagen

Best Digital Destination


Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

Family Tree

Agency: Cossette
Client: SickKids Foundation

Just Ask a Golf Driver

Agency: TRACK DDB
Client: Volkswagen Canada

Our Neighbourhood

Agency: Magnetix Linked by Isobar
Client: danbolig

Rin Career Ready Academy

Agency: Digitas India
Client: Unilever

Best use of Direct Mail


Addressing The Problem

Agency: Ogilvy UK
Client: What3Words

Mail Sent Directly from the Forest

Agency: Agentur am Flughafen
Client: Schöb AG

Netflix Dinners

Agency: Colenso BBDO
Client: Spark New Zealand

Push the button!

Agency: Lebowski
Client: Nethouse

Welly Beans

Agency: Colenso BBDO
Client: Visa NZ

Best use of Email


AT&T Onboarding Campaign

Agency: Javelin
Client: AT&T

Google Assistant Newsletter Campaign

Agency: Epsilon Agency
Client: Google Assistant

Ready To Travel

Agency: Proximity London
Client: Virgin Holidays

ThinkGeek “Versus” Holiday Campaign

Agency: Harte Hanks
Client: ThinkGeek / GameStop

Your Business by the Numbers: Small Business e-Newsletter

Agency: ERGO Interactive
Client: American Express

Best use of Experiential


databloom

Agency: Publicis.Sapient
Client: Publicis.Sapient (self-promotion)

Energy Broadcast System

Agency: Barefoot Proximity
Client: Flying Pig Marathon

Hello Real People

Agency: Ogilvy
Client: Motorola

The Most Prosperous ATM

Agency: Colenso BBDO
Client: Bank of New Zealand

The Stagecoach of the Desert Cowboys

Agency: Proximity Barcelona
Client: SKODA Spain

Best use of Immersive Technology


AR Sports: A mixed Reality Football Experience

Agency: Publicis.Sapient
Client: Deutsche Telekom

Earthquake Simulator

Agency: Ogilvy
Client: FM Global

On Hold Music Band Live

Agency: Shackleton
Client: Shackleton

Pedigree SelfieSTIX

Agency: Colenso BBDO
Client: MARS NZ

RexBot educates India’s youth on healthy sex

Agency: Interactive Avenues
Client: Reckitt Benckiser

Best use of Mobile


#HoliNotHooliganism

Agency: Ogilvy India Group
Client: Reliance General Insurance

#PowerlessQueen

Agency: WATConsult
Client: Project Nanhi Kali

Building India’s first online Platelet Donor Community

Agency: Interaction One Solutions Pvt. Ltd.
Client: Godrej Consumer Products Limited

Energy Broadcast System

Agency: Barefoot Proximity
Client: Flying Pig Marathon

Pedigree SelfieSTIX

Agency: Colenso BBDO
Client: MARS NZ

Best use of Search / Display


Dominating the Top position on Google Search -Innovative SEO

Agency: INFIDIGIT Consultants Pvt. Ltd.
Client: Myntra Designs Pvt. Ltd.

Energy Without Boundaries

Agency: Barefoot Proximity
Client: APX

Rexona My Move

Agency: BRM Grandes Interacciones
Client: Rexona

Stop stopgap solutions

Agency: Ambition
Client: EG

Tailor made algorithms that grow business

Agency: MediaCom & GroupM
Client: Shoe-d-vision

Best use of Social Media


“The All in Promo”

Agency: David
Client: NOBLEX (Newsan argentina)

#WearTheCrown with Cream Silk

Agency: MINDSHARE PHILIPPINES
Client: UNILEVER PHILIPPINES

Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

Haunted M&M’s

Agency: Colenso BBDO
Client: MARS NZ

Oddly IKEA

Agency: Ogilvy
Client: IKEA

Best use of Technology


#Whatmakesgreat

Agency: Ogilvy UK
Client: IBM

Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

Energy Broadcast System

Agency: Barefoot Proximity
Client: Flying Pig Marathon

Martini DJ Bot

Agency: Proximity London
Client: Bacardi

Safe Cap

Agency: GTB Brazil
Client: Ford Trucks of Brazil

Best use of Video


Consumer Day Brazil Experience

Agency: Jotacom
Client: Buscape Company

RCI: A very special welcome

Agency: Marketdata
Client: Banco RCI Brasil

SickKids VS – All In

Agency: Cossette
Client: SickKids Foundation

SUNSILK CHEERKADA

Agency: MINDSHARE PHILIPPINES
Client: UNILEVER PHILIPPINES

Video First Content Strategy

Agency: NA
Client: Mahindra Holidays

Business Products and Services


Addressing The Problem

Agency: Ogilvy UK
Client: What3Words

ITM Go Fish!

Agency: justONE
Client: ITM

MAX WIPE

Agency: La Q
Client: CMPC

The magic of mail

Agency: LIDA
Client: Royal Mail MarketReach

The Original Brushes of Edvard Munch

Agency: Abby Priest
Client: Adobe

Campaign for Social Good


ByeBye2Pesos

Agency: Rapp Argentina
Client: Haciendo Líos

Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

Help “Someone Else”

Agency: PriMedia Inc./Nail Communications
Client: Rhode Island Blood Center

Type with Pride

Agency: Ogilvy
Client: NewFest & NYC Pride

USPS Operation Santa

Agency: MRM//McCann New York
Client: United States Postal Service

Campaign under $250k


Addressing The Problem

Agency: Ogilvy UK
Client: What3Words

Family Tree

Agency: Cossette
Client: SickKids Foundation

Pedigree SelfieSTIX

Agency: Colenso BBDO
Client: MARS NZ

The Blind Faith Upgrade

Agency: Isobar India
Client: Hotel Ramada

ThinkGeek “Versus” Holiday Campaign

Agency: Harte Hanks
Client: ThinkGeek / GameStop

Consumer Products and Services


Åsperos (Rough)

Agency: Wiper
Client: Philips

Dove Dry Shampoo

Agency: Initiative Russia
Client: Unilever

Pedigree SelfieSTIX

Agency: Colenso BBDO
Client: MARS NZ

ThinkGeek “Versus” Holiday Campaign

Agency: Harte Hanks
Client: ThinkGeek / GameStop

USPS Operation Santa

Agency: MRM//McCann New York
Client: United States Postal Service

Content


Content

Ever After

Agency: Proximity Barcelona
Client: Audi Spain

Get Better Gifts

Agency: Cossette
Client: SickKids Foundation

HOME ABOARD. Welcome Home.

Agency: Proximity Madrid
Client: Pullmantur Cruceros

Road to success

Agency: Reaktion
Client: Renault

Sanskarshala

Agency: Jagran Prakashan Ltd.
Client: Dainik Jagran

Customer Acquisition Campaign


A HOUSE PARTY AT THE WEHRLE’S

Agency: Agentur am Flughafen
Client: Domus Leuchten & Möbel AG

Beautifully Bilingual

Agency: Gallegos United
Client: Comcast Xfinity

Better Destinations

Agency: Qendar – RappArgentina
Client: UNICEF Argentina

Oddly IKEA

Agency: Ogilvy
Client: IKEA

SickKids VS – All In

Agency: Cossette
Client: SickKids Foundation

Customer-centric Campaign


Beautifully Bilingual

Agency: Gallegos United
Client: Comcast Xfinity

Just Ask a Golf Driver

Agency: TRACK DDB
Client: Volkswagen Canada

Oddly IKEA

Agency: Ogilvy
Client: IKEA

Ready To Travel

Agency: Proximity London
Client: Virgin Holidays

Your Business by the Numbers: Small Business e-Newsletter

Agency: ERGO Interactive
Client: American Express

Data-inspired Intelligence


Content Darwinism

Agency: Proximity London
Client: Procter & Gamble

Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

How JetPrivilege reached out to to drive redemption

Agency: Jet Privilege Pvt. Ltd
Client: Jet Privilege Pvt. Ltd

Our Neighbourhood

Agency: Magnetix Linked by Isobar
Client: danbolig

Patrón Cocktail Lab

Agency: Publicis.Sapient
Client: The Patrón Spirits Company

Data-inspired Targeting


Energy Broadcast System

Agency: Barefoot Proximity
Client: Flying Pig Marathon

Family Tree

Agency: Cossette
Client: SickKids Foundation

Patrón Cocktail Lab

Agency: Publicis.Sapient
Client: The Patrón Spirits Company

The Ultimate Data Machine

Agency: Cadreon
Client: BMW

Volvo: The right part at the right time

Agency: Marketdata
Client: Volvo Trucks

Financial and Insurance


#IWillDriveYouHome

Agency: Ogilvy
Client: ICICI Lombard

Citigold Circle : Trust-based Growth Engine

Agency: Shift
Client: Citi, Asia Regional Office

Fill the Gaps with K&H Bank!

Agency: OMD Hungary
Client: K&H Bank

HDFC Bank: Banking on Local Search

Agency: SingleInterface
Client: HDFC Bank

Your Business by the Numbers: Small Business e-Newsletter

Agency: ERGO Interactive
Client: American Express

Integrated Campaign


Durex Jeans

Agency: Havas Worldwide India Pvt. Ltd.
Client: Reckitt Benckiser

Election Campaign

Agency: Proximity London
Client: The Economist

Pedigree SelfieSTIX

Agency: Colenso BBDO
Client: MARS NZ

Save the Food – Phase Two

Agency: Publicis.Sapient
Client: Ad Council

SickKids VS – All In

Agency: Cossette
Client: SickKids Foundation

Loyalty or Retention Campaign


Communication Saves Lives

Agency: Proximity London
Client: RNLI

enelpremia 3.0

Agency: Gruppo Roncaglia
Client: Enel Energia

Just Ask a Golf Driver

Agency: TRACK DDB
Client: Volkswagen Canada

Launch of the Airpoints Partner Coalition – Air New Zealand

Agency: TRACK New Zealand
Client: Air New Zealand

Ready To Travel

Agency: Proximity London
Client: Virgin Holidays

Not-For-Profit


Better Destinations

Agency: Qendar – RappArgentina
Client: UNICEF Argentina

ByeBye2Pesos

Agency: Rapp Argentina
Client: Haciendo Lio

Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

Energy Broadcast System

Agency: Barefoot Proximity
Client: Flying Pig Marathon

Help “Someone Else”

Agency: PriMedia Inc./Nail Communications
Client: Rhode Island Blood Center

Pharmaceutical and Healthcare


Aetna We Join You

Agency: Ogilvy
Client: Aetna

BARIATRICA

Agency: La Q
Client: UC CHRISTUS

Blink To Speak

Agency: TBWA\India
Client: Asha Ek Hope Foundation

Even a Trace Can Be Deadly

Agency: Patients & Purpose
Client: Food Allergy Research & Education

The Period Challenge

Agency: Creuna
Client: Essity Personal Care

Publishing, Entertainment and Media


Adha Glass Pani

Agency: Jagran Prakashan Ltd.
Client: Dainik Jagran

Daughter’s Diary

Agency: Jagran Prakashan Ltd
Client: Dainik Jagran

Election Campaign

Agency: Proximity London
Client: The Economist

Evil Comes Home

Agency: Merkle
Client: Sony

The WSJ Propensity-led Dynamic Paywall Model

Agency: The Wall Street Journal -“In House”
Client: The Wall Street Journal

Retail and Direct Sales


Consumer Day Brazil Experience

Agency: Jotacom
Client: Buscape Company

Follow the Arches

Agency: Cossette
Client: McDonald’s Restaurants of Canada Ltd.

Houlihan’s Customer-Centric Marketing

Agency: Cogensia
Client: Houlihan’s

McDonald’s McGoal

Agency: TRACK DDB
Client: McDonald’s Canada

Oddly IKEA

Agency: Ogilvy
Client: IKEA

Technology and Communications


#Whatmakesgreat

Agency: Ogilvy UK
Client: IBM

A Digital Affair

Agency: Klausen + Partners A/S
Client: Telia Enterprise, Denmark

An intelligent e-mailer to sell Asus’ intelligent phone

Agency: Fulcro Consulting Pvt. Ltd.
Client: Asus India Pvt. Ltd.

Beautifully Bilingual

Agency: Gallegos United
Client: Comcast Xfinity

Stop stopgap solutions

Agency: Ambition
Client: EG

Travel & Hospitality


#inLOVEwithSWITZERLAND

Agency: iProspect India
Client: Switzerland Tourism

Destination Pride

Agency: FCB/SIX
Client: PFLAG Canada

KLM Amsterdam Sneaker

Agency: Pool Kommunikationsbyrå AB
Client: KLM

Ready To Travel

Agency: Proximity London
Client: Virgin Holidays

Singapore Tourism Board – Passion Made Possible

Agency: Singapore Tourism Board
Client: Singapore Tourism Board