DEADLINES

Early Bird Deadline: May 30th 2018
Regular Deadline: June 20th 2018
Late Deadline: July 2nd 2018
FINAL Extended Deadline: July 13th
 
Enter Now
 

ENTRY FEES 

Early Bird Deadline (DMA US Member rate): $265.00 per category
Early Bird Deadline: $455.00 per category

Regular Deadline (DMA US Member rate): $325.00 per category
Regular Deadline: $555.00 per category

Late Deadline (DMA US Member rate): $395.00 per category
Late Deadline: $695.00 per category

*Deadline dates are 11:59pm EST US time zone.
* DMA Member rates are applicable to the US based DMA (Data and Marketing Association) only.

  • The entry fee is determined by the date you submit your entry for judging with full payment.
  • All entries intended for judging must be paid in full and submitted priorto the entry deadline. This includes payments from all ECHO Alliance Program participants. ECHO Alliance Program participants must contact their local award program organizer for entry payment instructions.
  • This includes online payments, wire transfers, and checks mailed to the DMA. All originating bank charges must be prepaid. Make sure the amount being transferred is in U.S. Dollars and covers the full amount of the entry fee(s).

ECHO ENTRY PAYMENT

Payment may be made by:

  • Check
  • Credit Card (Visa, MasterCard, American Express or Discover)
  • Wire Transfer

Please complete the appropriate information on the entry form. Checks must be submitted in U.S. Dollars (drawn on a U.S. bank), payable to the Direct Marketing Association, Inc.

All entries intended for judging must be paid in full and submitted prior to the 2nd July deadline. Entry fees are non-refundable.

This includes online payments, wire transfers, and checks mailed to the DMA. All originating bank charges must be prepaid. Make sure the amount being transferred is in U.S. Dollars and covers the full amount of the entry fee(s).

Wire transfer payments should be sent directly to this bank:

 Account Name: Direct Marketing Association, Inc. d/b/a Data & Marketing Association
Bank Name: Bank of America, N.A.
Bank Address: NJ7-550-04-02
194 Wood Avenue S. Iselin, NJ 08830 USA
Bank Account #: 381032720446
Wire Transfer Routing #: 026-009-593
Swift Code: BOFAUS3N
ACH Routing #: 021-200-339
Bank Contact: Laurie Torres
Bank Contact Phone #: (732) 321-5966
Bank Contact Fax #: (212) 909-8048

If you have any questions, please contact our Finance Department at (212) 7901448.

Please be sure to provide a photocopy of your bank wire transfer with entry/entrant ID to confirm full payment, via email to msullivan@thedma.org and dmercado@thedma.org or mail to:

Direct Marketing Association – International ECHO Awards
(Attn. DMA Finance Department)
Washington D. C. Office
225 Reinekers Lane
Suite 325
Alexandria, VA 22314

ENTRY FORM

The ECHO entry form is in 6 stages:

  1. Entry Overview
  2. The Team
  3. Entry text
  4. Supporting files and uploads
  5. Preview Entry
  6. Completion
  • You can download a copy of the entry form and work offline HERE.
  • Agencies must not include the agency name in the entry text in stage 3 of the form, or in any file uploads submitted in stage 4.
  • Clients entering their own work should add the client name in the field for “Agency Name” with the words “In-house” included. Example: “Client Name, In-house”
  • You may select multiple categories in one form. Each category represents a separate entry and a separate entry cost. Although it saves time to select multiple categories in one form we advise that you duplicate an entry and amend the entry copy bespoke to each category.
  • Use the tool tips – each entry question has a tooltip that will help you answer the questions appropriately.

File uploads.

In stage 4 of the entry form you can support your entry with links to websites, videos and file uploads.

  • If you are uploading links to a video on youtube, vimeo or other video sharing platforms please ensure that your agency name is not visible on the account details. Please make sure that all files are accessible until September 2018.
  • All entries must have a showcase image uploaded. This image will be used to represent the entry in any communications including show guide and AV at the ECHO Gala.
  • We recommend you upload no more than 5 separate images with your entry (Rather than upload individual images judges will appreciate one PDF file with multiple images and narrative in one place.)
  • Case study videos should be no more than 3 minutes in duration and we recommend no more than 2 minutes. If uploading multiple videos please label them clearly. eg casestudy.mov and adspot.mov. Always ensure your agency name is NOT in the video or the file name.

Physical samples.

All supporting material will be viewed by judges online. However, judges DO expect hard copy material if it was used in the campaign, such as direct mail or brochure examples.

Please send all hard copy supporting material to:

Matt Sullivan
ECHO AWARDS SUBMISSION
DMA
Washington D. C. Office
225 Reinekers Lane
Suite 325
Alexandria, VA 22314

Please deliver before 31st July 2018. All material should be labelled with the reference number, category and campaign name. If entering multiple categories please send through examples for each category.

NOTE: Judges only review physical samples in round 2. Please also upload a PDF for judges in round 1.
 
Enter Now
 

JUDGING 

ECHO Judging takes place over 2 rounds.

Round 1

Up to 500 judges are hand-picked from over 20 countries. Judges are allocated categories to review and are selected to ensure a balance of skills (creative, strategy, data, agency and client). Judges review entries per category online and score each entry 0-10 in the 3 criteria of strategy, creativity and results – with a total score of up to 30 points. The top performing entries proceed to round 2.

Round 2

Up to 100 judges travel to New York to debate the shortlisted work. Judges review the work per category and vote to find a gold, silver and bronze in every category. While the debate is open, judges vote confidentially and winners are not announced until 7th October on Gala night. Entries will still be reviewed online on iPads and a large screen. Physical samples are only available to judges in round 2.