2018 saw yet another increase in the number of entries, proving the positive impact data-inspired marketing is having on today’s brands. 31 categories, 2 rounds of judging and over 400 judges got us here, and finally we have the best of the best, the final 5 entries per category.

On the 7th October in Las Vegas we announced the Gold, Silver, Bronze and 2 x Runner up in each category, along with the USPS Gold Mailbox, and Diamond Award winner.

Diamond ECHO Award

Pedigree SelfieSTIX – Colenso BBDO for MARS NZ

USPS Gold Mailbox Award

Addressing the Problem – Ogilvy UK for What3Words

Art Direction

  • Gold – Type with Pride – Ogilvy for NewFest & NYC Pride
  • Silver – Destination Pride – FCB/SIX for PFLAG Canada
  • Bronze – Follow the Arches – Cossette for McDonald’s Restaurants of Canada Ltd.
  • Runner Up – databloom – Publicis.Sapient for Publicis.Sapient (self-promotion)
  • Runner Up – Family Tree – Cossette for SickKids Foundation

Artificial Intelligence / Machine Learning

  • Gold – Striding On with HKJC – PHD Hong Kong for The Hong Kong Jockey Club
  • Silver – #Whatmakesgreat – Ogilvy UK for IBM
  • Bronze – Air Canada – Persado for Air Canada
  • Runner Up – Martini DJ Bot – Proximity London for Bacardi
  • Runner Up – The Discovered – Ogilvy for IBM

Automotive

  • Gold – The Stagecoach of the Desert Cowboys – Proximity Barcelona for SKODA Spain
  • Silver – Just Ask a Golf Driver – TRACK DDB for Volkswagen Canada
  • Bronze – Ever After – Proximity Barcelona for Audi Spain
  • Runner Up – Road to success – Reaktion for Renault
  • Runner Up – Up! | How To – Proximity Brasil for Volkswagen

Best Digital Destination

  • Gold – Destination Pride – FCB/SIX for PFLAG Canada
  • Silver – Our Neighbourhood – Magnetix Linked by Isobar for danbolig
  • Bronze – Family Tree – Cossette for SickKids Foundation
  • Runner Up – Rin Career Ready Academy – Digitas India for Unilever
  • Runner Up – Just Ask a Golf Driver – TRACK DDB for Volkswagen Canada

Best use of Direct Mail

  • Gold – Welly Beans – Colenso BBDO for Visa NZ
  • Silver – Netflix Dinners – Colenso BBDO for Spark New Zealand
  • Bronze – Mail Sent Directly from the Forest – Agentur am Flughafen for Schöb AG
  • Runner Up – Addressing The Problem – Ogilvy UK for What3Words
  • Runner Up – Push the button! – Lebowski for Nethouse

Best use of Email

  • Gold – Ready To Travel – Proximity London for Virgin Holidays
  • Silver – Your Business by the Numbers: Small Business e-Newsletter – ERGO Interactive for American Express
  • Bronze – ThinkGeek “Versus” Holiday Campaign – Harte Hanks for ThinkGeek / GameStop
  • Runner Up – AT&T Onboarding Campaign – Javelin for AT&T
  • Runner Up – Google Assistant Newsletter Campaign – Epsilon Agency for Google Assistant

Best use of Experiential

  • Gold – The Stagecoach of the Desert Cowboys – Proximity Barcelona for SKODA Spain
  • Silver – Energy Broadcast System – Barefoot Proximity for Flying Pig Marathon
  • Bronze – databloom – Publicis.Sapient for Publicis.Sapient (self-promotion)
  • Runner Up – The Most Prosperous ATM – Colenso BBDO for Bank of New Zealand
  • Runner Up – Hello Real People – Ogilvy for Motorola

Best use of Immersive Technology

  • Gold – Pedigree SelfieSTIX – Colenso BBDO for MARS NZ
  • Silver – Earthquake Simulator – Ogilvy for FM Global
  • Bronze – On Hold Music Band Live – Shackleton for Shackleton
  • Runner Up – AR Sports: A mixed Reality Football Experience – Publicis.Sapient for Deutsche Telekom
  • Runner Up – RexBot educates India’s youth on healthy sex – Interactive Avenues for Reckitt Benckiser

Best use of Mobile

  • Gold – Pedigree SelfieSTIX – Colenso BBDO for MARS NZ
  • Silver – Energy Broadcast System – Barefoot Proximity for Flying Pig Marathon
  • Bronze – #PowerlessQueen – WATConsult for Project Nanhi Kali
  • Runner Up – #HoliNotHooliganism – Ogilvy India Group for Reliance General Insurance
  • Runner Up – Building India’s first online Platelet Donor Community – Interaction One Solutions Pvt. Ltd. for Godrej Consumer Products Limited

Best use of Search / Display

  • Gold – Energy Without Boundaries – Barefoot Proximity for APX
  • Silver – Stop stopgap solutions – Ambition for EG
  • Bronze – Tailor made algorithms that grow business – MediaCom & GroupM for Shoe-d-vision
  • Runner Up – Rexona My Move – BRM Grandes Interacciones for Rexona
  • Runner Up – Dominating the Top position on Google Search -Innovative SEO – INFIDIGIT Consultants Pvt. Ltd. for Myntra Designs Pvt. Ltd.

Best use of Social Media

  • Gold – Destination Pride – FCB/SIX for PFLAG Canada
  • Silver – The All in Promo – David for NOBLEX (Newsan argentina)
  • Bronze – #WearTheCrown with Cream Silk – MINDSHARE PHILIPPINES for UNILEVER PHILIPPINES
  • Runner Up – Haunted M&M’s – Colenso BBDO for MARS NZ
  • Runner Up – Oddly IKEA – Ogilvy for IKEA

Best use of Technology

  • Gold – Safe Cap – GTB Brazil for Ford Trucks of Brazil
  • Silver – Energy Broadcast System – Barefoot Proximity for Flying Pig Marathon
  • Bronze – #Whatmakesgreat – Ogilvy UK for IBM
  • Runner Up – Martini DJ Bot – Proximity London for Bacardi
  • Runner Up – Destination Pride – FCB/SIX for PFLAG Canada

Best use of Video

  • Gold – SickKids VS – All In – Cossette for SickKids Foundation
  • Silver – Video First Content Strategy – NA for Mahindra Holidays
  • Bronze – SUNSILK CHEERKADA – MINDSHARE PHILIPPINES for UNILEVER PHILIPPINES
  • Runner Up – Consumer Day Brazil Experience – Jotacom for Buscape Company
  • Runner Up – RCI: A very special welcome – Marketdata for Banco RCI Brasil

Business Products and Services

  • Gold – The Original Brushes of Edvard Munch – Abby Priest for Adobe
  • Silver – Addressing The Problem – Ogilvy UK for What3Words
  • Bronze – ITM Go Fish! – justONE for ITM
  • Runner Up – MAX WIPE – La Q for CMPC
  • Runner Up – The magic of mail – LIDA for Royal Mail MarketReach

Campaign for Social Good

  • Gold – USPS Operation Santa – MRM//McCann New York for United States Postal Service
  • Silver – Destination Pride – FCB/SIX for PFLAG Canada
  • Bronze – Help “Someone Else” – PriMedia Inc./Nail Communications for Rhode Island Blood Center
  • Runner Up – ByeBye2Pesos = Rapp Argentina for Haciendo Lios
  • Runner Up – Type with Pride – Ogilvy for NewFest & NYC Pride

Campaign under $250k

  • Gold – Family Tree – Cossette for SickKids Foundation
  • Silver – Pedigree SelfieSTIX – Colenso BBDO for MARS NZ
  • Bronze – Addressing The Problem – Ogilvy UK for What3Words
  • Runner Up – ThinkGeek “Versus” Holiday Campaign – Harte Hanks for ThinkGeek / GameStop
  • Runner Up – The Blind Faith Upgrade – Isobar India for Hotel Ramada

Consumer Products and Services

  • Gold – Pedigree SelfieSTIX – Colenso BBDO for MARS NZ
  • Silver – USPS Operation Santa – MRM//McCann New York for United States Postal Service
  • Bronze – Asperos (Rough) – Wiper for Philips
  • Runner Up – ThinkGeek “Versus” Holiday Campaign – Harte Hanks for ThinkGeek / GameStop
  • Runner Up – Dove Dry Shampoo – Initiative Russia for Unilever

Content

  • Gold – Get Better Gifts – Cossette for SickKids Foundation
  • Silver – Sanskarshala – Jagran Prakashan Ltd. for Dainik Jagran
  • Bronze – HOME ABOARD. Welcome Home. – Proximity Madrid for Pullmantur Cruceros
  • Runner Up – Road to success – Reaktion for Renault
  • Runner Up – Ever After – Proximity Barcelona for Audi Spain

Customer Acquisition Campaign

  • Gold – SickKids VS – All In – Cossette for SickKids Foundation
  • Silver – Better Destinations (Mejores Destinos) – Qendar – RappArgentina for UNICEF Argentina
  • Bronze – Oddly IKEA – Ogilvy for IKEA
  • Runner Up – HOUSE PARTY AT THE WEHRLE’S – Agentur am Flughafen for Domus Leuchten & M√∂bel AG
  • Runner Up – Beautifully Bilingual – Gallegos United for Comcast Xfinity

Customer-centric Campaign

  • Gold – Ready To Travel – Proximity London for Virgin Holidays
  • Silver – Just Ask a Golf Driver – TRACK DDB for Volkswagen Canada
  • Bronze – Oddly IKEA – Ogilvy for IKEA
  • Runner Up – Beautifully Bilingual – Gallegos United for Comcast Xfinity
  • Runner Up – Your Business by the Numbers: Small Business e-Newsletter – ERGO Interactive for American Express

Data-inspired Intelligence

  • Gold – Destination Pride – FCB/SIX for PFLAG Canada
  • Silver – Patron Cocktail Lab – Publicis.Sapient for The PatronSpirits Company
  • Bronze – Content Darwinism – Proximity London for Procter & Gamble
  • Runner Up – Our Neighbourhood – Magnetix Linked by Isobar for danbolig
  • Runner Up – How JetPrivilege reached out to to drive redemption – NA for Jet Privilege Pvt. Ltd

Data-inspired Targeting

  • Gold – Energy Broadcast System – Barefoot Proximity for Flying Pig Marathon
  • Silver – Volvo: The right part at the right time – Marketdata for Volvo Trucks
  • Bronze – The Ultimate Data Machine – Cadreon for BMW
  • Runner Up – Family Tree – Cossette for SickKids Foundation
  • Runner Up – PatronCocktail Lab – Publicis.Sapient for The PatronSpirits Company

Financial and Insurance

  • Gold – Citigold Circle : Trust-based Growth Engine (Asia) – Shift for Citi, Asia Regional Office
  • Silver – Fill the Gaps with K&H Bank! – OMD Hungary for K&H Bank
  • Bronze – Your Business by the Numbers: Small Business e-Newsletter – ERGO Interactive for American Express
  • Runner Up – HDFC Bank: Banking on Local Search – SingleInterface for HDFC Bank
  • Runner Up – #IWillDriveYouHome – Ogilvy for ICICI Lombard

Integrated Campaign

  • Gold – Pedigree SelfieSTIX – Colenso BBDO for MARS NZ
  • Silver – SickKids VS – All In – Cossette for SickKids Foundation
  • Bronze – Election Campaign – Proximity London for The Economist
  • Runner Up – Save the Food – Phase Two – Publicis.Sapient for Ad Council
  • Runner Up – Durex Jeans – Havas Worldwide India Pvt. Ltd. for Reckitt Benckiser

Loyalty or Retention Campaign

  • Gold – Ready To Travel – Proximity London for Virgin Holidays
  • Silver – Launch of the Airpoints Partner Coalition – Air New Zealand – TRACK New Zealand for Air New Zealand
  • Bronze – enelpremia 3.0 – Gruppo Roncaglia for Enel Energia
  • Runner Up – Communication Saves Lives – Proximity London for RNLI
  • Runner Up – Just Ask a Golf Driver – TRACK DDB for Volkswagen Canada

Not-For-Profit

  • Gold – Destination Pride – FCB/SIX for PFLAG Canada
  • Silver – Help “Someone Else” – PriMedia Inc./Nail Communications for Rhode Island Blood Center
  • Bronze – Better Destinations (Mejores Destinos) – Qendar – RappArgentina for UNICEF Argentina
  • Runner Up – Energy Broadcast System – Barefoot Proximity for Flying Pig Marathon
  • Runner Up – ByeBye2Pesos – Rapp Argentina for Haciendo Lios

Pharmaceutical and Healthcare

  • Gold – Blink To Speak – TBWA\India for Asha Ek Hope Foundation
  • Silver – The Period Challenge – Creuna for Essity Personal Care
  • Bronze – Aetna We Join You – Ogilvy for Aetna
  • Runner Up – Even a Trace Can Be Deadly – Patients & Purpose for Food Allergy Research & Education (FARE)
  • Runner Up – BARIÁTRICA UC – La Q for CLINICA UC CHRISTUS

Publishing, Entertainment and Media

  • Gold – The WSJ Propensity-led Dynamic Paywall Model – The Wall Street Journal -“In House” for The Wall Street Journal
  • Silver – Daughter’s Diary – Jagran Prakashan Ltd for Dainik Jagran
  • Bronze – Adha Glass Pani – Jagran Prakashan Ltd. for Dainik Jagran
  • Runner Up – Election Campaign – Proximity London for The Economist
  • Runner Up – Evil Comes Home – Merkle for Sony

Retail and Direct Sales

  • Gold – Oddly IKEA – Ogilvy for IKEA
  • Silver – McDonald’s McGoal – TRACK DDB for McDonald’s Canada
  • Bronze – Consumer Day Brazil Experience – Jotacom for Buscape Company
  • Runner Up – Follow the Arches – Cossette for McDonald’s Restaurants of Canada Ltd.
  • Runner Up – Houlihan’s Customer-Centric Marketing – Cogensia for Houlihan’s

Technology and Communications

  • Gold – Beautifully Bilingual – Gallegos United for Comcast Xfinity
  • Silver – #Whatmakesgreat – Ogilvy UK for IBM
  • Bronze – A Digital Affair – Klausen + Partners A/S for Telia Enterprise, Denmark
  • Runner Up – Stop stopgap solutions – Ambition for EG
  • Runner Up – An intelligent e-mailer to sell Asus’ intelligent phone – Fulcro Consulting Pvt. Ltd. for Asus India Pvt. Ltd.

Travel & Hospitality

  • Gold – Destination Pride – FCB/SIX for PFLAG Canada
  • Silver – KLM Amsterdam Sneaker – Pool Kommunikationsbyr√• AB for KLM
  • Bronze – Ready To Travel – Proximity London for Virgin Holidays
  • Runner Up – #inLOVEwithSWITZERLAND – iProspect India for Switzerland Tourism
  • Runner Up – Singapore Tourism Board – Passion Made Possible – Hungama Digital Services for Singapore Tourism Board